A color scheme is essential for any brand's logo. That's a color pallet, even if yours is only black and white or a few hues of grey. Brands use color combinations for logos to convey their identity. Color communicates with the viewer's mind in a fundamental sense by evoking specific emotions. The color scheme of your logo will tell people who you are and what you do before they even glance at it or hear your company's name.

Individual colors combine in logo color combinations to create memorable brands. The colors you use while creating a logo are essential to its success and, consequently, the success of your business.

What is the effect of color?

Emotions are evoked by color. Every color has ingrained psychological connotations stemming from society, customs, and our evolutionary history. For instance, dark is earthier and raw, yet yellow conjures up feelings of kindness.

Colors put in a lot of effort. They connect ideas, communicate pricing points, evoke feelings, and tell stories.

Color has a wide range of aesthetic applications in logo design. Color can emphasize or generate a mood, create a focal point or remain in the background, and more.

Black can occasionally draw attention to the other colors of a logo. In other logos, the focal point is black.

Colors have the power to do everything instantly. It's crucial to consider all of your color possibilities and select the ideal mix for your logo.

How many colors do I need for my logo?

The number of colors you should utilize in your logo is not predetermined. One or two may be all you need. Your logo's message about your brand will determine how many colors you require.

The majority of logos have two or three primary colors. Usually, it consists of one main color and one or two accent colors to provide depth to the logo and showcase the entire essence of the company.

You've seen excellent logos with just one color used. Sometimes you only need one color or a few variations on the same hue. In other cases, using a broader color pallet to visually communicate your brand's story makes sense.

Here are some inspiring logo color combinations:

Vibrant Color Schemes for the logo

Using highly saturated colors is the most excellent technique to give your logo design vitality and vigor and create the ideal bold brand.

Orange, red, and black: Red is a popular color for sports team logos because it exudes excitement! Want to use color to yell? Combine vivid orange with flamboyant red.

Gold and blue: Bold colors aren't limited to warm hues. A logo with a lot of contrast is usually bold, such as one that contrasts icy blue with brilliant gold.

Yellow and purple: Purple and yellow are complementary colors that create a vibrant team.

Black and red: When combined, the two most striking hues—red and black—have a powerful effect. This combo works best for the most daring brands, albeit not for the faint of heart.

White, black, and red: White can enhance and feel more approachable when added to a design that is too serious with just red and black. With a beautiful accent to bring each element to life and soften the logo's imposing appearance, you still get the urgency and seriousness of red and black.

Calm color schemes for the logo

By mixing white with a pure hue, you can create a tint—a muted, pastel variation—that softens the intensity of brighter hues. Blues and greys also look fantastic.

Light pink and navy blue: The serene brightness of morning is emphasized by this combo. A tranquil color scheme can include both warm and cold hues; the secret is to utilize hues that complement one another rather than relying heavily on contrast.

Blue and green tones: Using a variety of green and blue hues in your logo gives a relaxing, peaceful impact that is ideal for businesses looking to reassure their customers.

Beige with light purple: Purples exemplify tranquility perfectly. Purple is an excellent choice if you're looking for the ideal primary hue to base a serene palette around.

Interesting color mixes for logos

The fun comes from whimsical and vibrant. Consider whether you might locate those colors in a candy store if you're unsure whether your color scheme exudes "fun." Neon and "unnatural" colors like pink, purple, and lime green are also a lot of fun, as are warm, contrasting, and bright hues.

Yellow, pink, and green: Green, pink, and yellow work together to create a playful logo. Make the color scheme uniquely your own by selecting intriguing hues, such as a pinky-coral or a mint-green tone.

Green and red: Red and green go well together because of their robust vitality and inherent serenity, which evokes a joyful, carefree feeling.

Yellow, green, and blue: This vibrant combo puts the color yellow front and center, making it the ultimate entertaining color. It is balanced off by the accents of blue and green, creating a color palette that is lively, trustworthy, and organic.

Pink and purple: Since purple and pink are adjacent colors on the color spectrum, they go nicely together. A logo that combines purple and pink blends the more enigmatic feel of purple with the playful and youthful qualities of pink.

Selecting color schemes for logos takes work, but it's enjoyable work. Try experimenting with different color combinations to get the perfect palette, and don't be shy about asking for input or looking for ideas from other firms in your sector. Use our logo color generator to match your brand identity to a logo color scheme as a valuable method of determining which colors belong in your palette.